About me

I’m a marketing expert with 8+ years working experience and these are my superpowers…

I’m a creative soul, with a business mindset.

In areas where creativity and business often collide within companies, I bridge the gap. I hold a Master’s degree in Management from Universität Mannheim, yet I’ve always been drawn to creative exploration. And I continued sharpening both skill sets in my professional career.

Ceasing fires.
I’m a problem solver.

I've been entrusted with roles and responsibilities, sometimes even without traditional qualifications in those areas. That has never stopped me. Whether it was stepping into interim leadership roles, orchestrating Black Friday project management, crafting brand pitches, or training teams, my recipe for success has remained the same: I'm a quick and analytical learner, always diving deep into the challenges at hand, seeking the best possible solutions.

ADD VALUE, ADD VIBES

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ADD VALUE, ADD VIBES 〰️

360° Westwing campaign featuring top model Stefanie Giesinger (2018)

Stepping into the world of marketing with me is not just about strategies and numbers; it's about adding a unique vibe to every project. It's about understanding needs, exceeding expectations, and, most importantly, adding that extra sparkle – creating experiences that are not just effective but also memorable and delightful.

Storytelling SELLING

Storytelling is an art, and StorySELLING is my forte. Blending inspiration with shoppability, creating a desire that is not just aspirational but also actionable. It's about shaping connections that sell, influence, and inspire – a perfect harmony of product presentation and social media integration that supports and drives buying decisions.

Capturing the Digital Zeitgeist

Having led initiatives like introducing Snapchat and Instagram Stories to Westwing, I've been a leader in the area of digital content and social media marketing. From the birth hour of vertical video to the latest trends on TikTok, my journey is about staying ahead, capturing the digital zeitgeist, and translating it into measurable results for your brand.